Built for frontline hiring
Hi, I’m Cezar Maroti, founder of Frontline CRM. I’m building a hiring command center for Europe’s frontline workforce because I’ve seen the gap between corporate hiring systems and the reality of operational hiring. Many frontline candidates don’t use CVs or email, and busy teams don’t have time for complex tools. Frontline CRM is what I wish we had back then: fast, simple, and structured.
Why I’m building Frontline CRM
During and after the pandemic, I worked in global logistics while supply chains were under pressure and hiring demand exploded across warehouses worldwide. We had enterprise ATS tools — but the warehouse teams told us the truth: their candidates didn’t have CVs, often didn’t use email, and the systems were too complex to use under real operational pressure. So teams either used corporate tools and got stuck… or improvised with texts, QR codes, and spreadsheets — and risked compliance errors and chaos.
That gap is why I’m building Frontline CRM: a hiring system built for frontline reality: fast, simple, structured.
Why trust me with this
I’ve done this at scale in a high-volume logistics environment. Almost 20'000 hires per year, out of which 10'000 hires were in frontline operational roles (truck drivers, warehouse workers, forklift drivers, etc.)
We doubled hiring over 2 years without significantly increasing recruiting headcount, meaning productivity per person nearly doubled.
Faster staffing under pressure. We simplified the application process, making it easier and faster for candidates to apply. Follow-up and interviews were also faster. Many times we had offers ready, on the spot, after the interview.
We measured the experience at scale (50,000+ responses). Candidates actually liked the process, and told us so: 37% higher satisfaction than the market benchmark. This meant fewer drop-offs and easier follow-ups.
Saved multi-million EUR annually by cutting agency reliance and optimizing job-board spend using real data from our systems. Budget was reviewed regularly; low-performing channels were reduced, high-performing channels scaled.
A concrete example: “Interview Fridays” (high-volume hiring, simplified)
When we needed hundreds of warehouse hires quickly, we stopped hiring “job-by-job” and switched to event-based hiring:
- One landing page with location, roles, and time slots
- Candidates registered from any channel (Indeed, Facebook, ads, offline)
- Multiple interviewers on-site; ~20-minute meetings; offers on the spot
- Implemented in weeks; used for over a year during peak demand
This approach would have taken 5x more time and effort with the previous systems.
How I make sure Frontline CRM responds to real needs
- Simple, but not simplistic: keep it easy enough to use in minutes, but structured enough to avoid chaos.
- Reality-first: build around how frontline hiring actually happens — not how tools wish it happened.
- Compounding adoption: start usable in 5 minutes, then improve step-by-step as the database and habits grow.
Become a Founding Partner
We're onboarding 5–10 carefully selected pilot partners to shape our MVP with real operational feedback from the field. This isn't a beta test—it's a true partnership where your input directly influences the product roadmap. As a founding partner, you'll work closely with our team to ensure Frontline CRM solves your actual hiring challenges, not theoretical ones.
Founding Partner Benefits
- Lifetime discount on all plans
- Priority feature requests and development
- Dedicated customer success manager
- Early access to new features and beta programs
- Co-marketing opportunities and case studies
- Quarterly strategy sessions with our team
Early Access
Get exclusive access to Frontline CRM before general availability and start building your talent pool immediately.
Direct Influence
Your feedback shapes features, workflows, and priorities. We build what you actually need, not what we think you need.
6 Months Free
Receive 6 months completely free after official launch, plus preferential pricing and terms for the long term.
Only limited spots remaining for founding partners
Apply for Founding MembershipApplications reviewed within 48 hours
Ready to transform your hiring process?
Join our pilot program and help shape the future of frontline hiring in Europe.
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